I opened up BMX Plus and this full page ad was in there. It was interesting that I didn't find any other flatland in the issue. Seems like they would want to advertise around some flatland content like last month's interview with Scott Powell or on Global-flat or DiversionTV or Flatmatters or Flatmode or another site with flatland content. Anyway, S&M makes flatland products now, the ad is sweet, and Fat Tony took the photo. Here's a link about how Fat set up this shot....in detail! Read and learn.